RESisT by Max Rippon (LA 2017)

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RESisT HERE

This work stands as both a billboard for The Standard Hotel in downtown Los Angeles and a political message supporting the various movements in the U.S. that are working to fight back against the current government administration. Détournement, the taking back or hi-jacking of a recognized message to an antagonistic or antithetical end, is a powerful weapon for spreading new ideas about these messages and promoting further action from passive-viewers. The simplicity of a work of détournement is its greatest strength.

Los Angeles, CA, 2017